2008 IMA Award Finalists
*Denotes Category Winner
**denotes tie
Viral Promotion:
Campaign: PetStyle.com*
Client: PetStyle.com
Agency: DataPositive
Campaign: Doggie E-mail
Client: Purina
Agency: Oddcast
Campaign: 1000uses.com
Client: Glad Food Storage
Agency: The Clorox Company
SMS/MMS/Mobile Marketing:
Campaign: Doritos X-13D*
Client: Frito-Lay
Agency: The Marketing Arm
Campaign: Fetch Shrek’s Satchel
Client: Mars
Agency: Catapult
Campaign: Party on the Pearl
Client: Verizon VCAST
Agency: Limbo 41414
Internet-based Trial Recruitment:
Campaign: Take 3 to Tahoe**
Client: Chevrolet
Agency: Rodale
Campaign: Gap Casting Call**
Client: Gap Inc.
Agency: ePrize
Campaign: Heartburn City
Client: Prilosec OTC
Agency: Upshot
Internet-based Loyalty Marketing:
Campaign: MyCokeRewards 2.0*
Client: The Coca-Cola Company
Agency: Studiocom
Campaign: Paramore Band Promotion
Client: Hot Topic
Agency: MediaPal
Campaign: Do the Math
Client: Coca-Cola
Agency: Moxie Interactive
Promotional Web Site:
Campaign: Simpsonize Me!*
Client: Burger King
Agency: Equity Marketing
Campaign: Shrek Treketh to Adventure
Client: McDonald’s
Agency: Arc Worldwide
Campaign: WatchandWhoa.com
Client: Ice Breakers
Agency: TracyLocke
New Media:
Campaign: Barbie Girls**
Client: Mattel
Agency: Studiocom
Campaign: MXT- YouTube Director**
Client: International Trucks
Agency: Fathom Communications
Campaign: Take Off and Tune In
Client: Southwest Airlines
Agency: A&E Network
E-mail Marketing:
Campaign: Win a Fast Million*
Client: Dollar General
Agency: Motorsports Management International
Campaign: McDonald’s Monopoly E-mail
Client: McDonald’s
Agency: The Marketing Store
Campaign: Impact Movie
Client: Moving Image Technology
Agency: AngelVision
Search Engine Marketing:
Campaign: MyCokeRewards 2.0*
Client: The Coca-Cola Company
Agency: SearchRev
Campaign: International ETF
Client: State Street
Agency: EMI
Campaign: OMG’s Use of HubSpot’s Inbound Marketing System
Client: OMG
Agency: SHIFT Communications
Best in Show:
Campaign: “Simpsonize Me!”*
Client: Burger King
Agency: Equity Marketing
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