Short Cuts
American Airlines Federal Credit Union has retained Direct Marketing Network as its agency of record to manage all its direct marketing programs.
Letters to the Editor
Your article has to set a fire under the butts of every Libertarian out there in "Fear of Universal ID-land". I can see the virtue in "Smart Cards" and the benefits to consumers and businesses, at least corporate giant types.
VNU Begins Layoffs; Readies $15 Million In-Store Test
Media and research giant VNU has begun a reported 4,100 in layoffs, about 10% of its global workforce.
Fox-Walden Names New Marketing Chief
Jeffrey Godsick has been named president of marketing at the new, unnamed joint venture between Twentieth Century Fox and Walden Media.
Walden Media, Paramount Try for World Record Via Charlotte’s Web Promo
Walden Media is looking for a few good readers. The company has teamed up with Paramount Pictures to launch a world record attempt tied to the upcoming release of Charlotte's Web to promote reading and introduce the tale to a new group of fans.
Holiday Inn Taps Velocity for NASCAR Work
Holiday Inn Hotels and Resorts hired Velocity Sports & Entertainment to handle the hotel chain's NASCAR sponsorship
News Briefs
J. JILL: has appointed Hilary Chasin as...CBS INTERACTIVE: and Artificial Life, Inc. will launch...LG MOBILE PHONES: has signed a deal with...
