Renegade Marketing Wins $10 Million BearingPoint Account
BearingPoint, Inc. has hired Renegade Marketing Group to handle the $10 million global marketing account for the management and technology consulting firm.
Papa John’s Pitches Superman DVD in 40 Million Direct Mail Pieces
Papa John's is marking the debut of Superman Returns on DVD in a big way—a fully loaded pizza.
Holiday Shoppers Want Bargains, More Decorations: Study
Consumers are letting retailers know they want—and plan to wait for—big bargains.
Comedy Central Taps Risafi to Expanded Marketing Post
Comedy Central has promoted Peter Risafi to the newly created postion of senior vice president, brand marketing/executive creative director.
News Briefs
JOHNNIE WALKER: is out with a Home for the Holidays campaign under...IHOP CORP.: has named Children's Miracle Network as...
Loose Cannon: Dance: 10; Looks: 3
Why do bad catalogs happen to good marketers? The innovative minds at Canada Post, the Canadian mail system, had a good idea: Take a dozen popular catalogers and feature their wares in a single mailer, which would be sent to homes across the Great White North in time for the holidays. But the innovative minds…
Heinz Lends 200 Million Labels to Trivial Pursuit
Heinz Ketchup is taking diners back to the 80's with a Trivial Pursuit sweepstakes that starts out in restaurants and ends up online
Mail Stream: A Report on Incoming Direct Mail
Web-based jeweler Ice
