Topic

Day: December 1, 2006

  • Agencies

    Cents and Sensibility

    IF YOU WANT TO KNOW what’s happening in direct response, just open your corporate wallet. To get an update on what types of media direct marketers are

  • Agencies

    The Skinny on Blacklists

    The Spamhaus Project made international headlines recently because of an ongoing legal dustup with Chicago-based direct marketer e360 Insight. As a result, the spotlight is once again on the self-appointed — some say vigilante — anti-spam cops that run blacklists.

  • Rewind

    So much for glacially paced evolution. Promotion marketing took defined strides this past year.

  • Agencies

    The Meaning of Christmas

    Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What

  • Agencies

    Yuletide Lattes

    Call it holiday. Call it Christmas. But there will be a certain festivity at Starbucks this season. The firm is handing out 500,000 Cheer Pass cards,

  • Agencies

    Hilton Strikes a High Note

    Hilton is looking for a few younger travelers. The chain is giving guests a golden key upon check-in that could open a special box in the hotel’s lobby.

  • Agencies

    Ah Choooooooo!

    Want to create brand impact? Hand out an item that can be found in most women’s purses, especially at this time of year. Tissues.

  • I Saw the Light

    Talk about inspiration: Every one of this year’s Market Leaders created a groundbreaking campaign, or made some other contribution to the promotional

  • Agencies

    Web Watch 2.0

    SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still

  • Agencies

    Multichannel Mix

    Direct talked recently with Chris Carrington and Philip Donahue of catalog design firm Lorel Marketing Group about the catalog and multichannel trends they see for 2007.