Topic

Day: December 1, 2006

  • Rewind

    So much for glacially paced evolution. Promotion marketing took defined strides this past year.

  • Agencies

    Bear Necessities

    Procter & Gamble is hosting an upscale public restroom in New York City’s Times Square this holiday season where it is putting rolls of its Charmin Ultra

  • e-zines are e z

    Yule Flip Peppermint Chip. What’s that? It’s the new Blizzard flavor from Daily Queen. Granted, some of us missed it.

  • Agencies

    Wake Up Call

    Don’t get so smug the next time you have a good promotional idea. Chances are consumers won’t get it. A new survey by research firm IMI International

  • Correction:

    In the November issue, the agency for the Dukes of Hazzard Institute campaign, named a PRO Award finalist in the Most Innovative Communications Strategy

  • Agencies

    Lost No More

    ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year,

  • Xtra

    11/17 Nintendo launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii.

  • Agencies

    Going for Gold

    There’s an old saying that Timing is everything, and truth be told, it really is.

  • Agencies

    Name Games

    A mini-test: What do you know about these people? Angel McCray Burton Daly Cary Salter Cecilia Baez Cesar Bower Daisy Bowers Delmer Goddard Ebony Childress

  • Agencies

    The Meaning of Christmas

    Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What