Anyone who thought click fraud could be solved with a blanket settlement, take a step forward. Not so fast, Google.

Buy Lisa Brodsky a celebratory beer the next time you see her. Brodsky was recently promoted to senior group marketing manager for Country Home and Traditional Home, two Meredith Corp. magazines. In making the announcement, Meredith highlighted her use of market research to demonstrate the value of buying space to its advertisers.

The current click fraud wrangles have given industry-wide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane

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We’ve all heard it. For years, the industry buzz has been about multichannel marketing. But we may be missing the mark. While some marketers technically use multiple channels to reach an audience, they are not realizing the real opportunity: to create a better customer experience, unlock a two-way dialogue and measure the results.

The United States Postal Service (USPS) has enacted a major change in its employee recognition and rewards program, letting employees choose rewards from a variety of vendors as opposed to managers handing out gift cards or other awards.

BORDERS, INC.: has rolled out a new credit card with Chase called Borders 3-2-1 Visa card, which gives consumers three points for very dollar spent at Borders or Waldenbooks stores; two points for gas, dining and grocery card purchases and one point for ...

Rapp Collins Worldwide revamped its top management to bring global scope that could jumpstart growth at the direct-marketing agency.

Two-thirds of database administration resources are consumed by non-revenue-producing activity, and between 40% and 80% of their time is spent on problem identification and resolution, as opposed to optimization and management issues, according to a new study.

RedEnvelope Inc., San Francisco, reported fourth-quarter 2006 revenue of $22 million, down from $22.2 million in fourth-quarter 2005. The company