A real estate title company that allegedly promised consumers it maintained "physical, electronic and procedural safeguards" of their personal financial information, but tossed their home loan applications in an open dumpster, has agreed to settle Federal Trade Commission charges that its procedures for handling this information violated federal laws.
Federated Department Stores Inc. reported a net loss of $52 million for the first quarter, compared to a net income of $123 million last year.
Green Mountain Coffee Roasters Inc. reported net income of $2.3 million for the second quarter, up 22.7% from about $1.5 million last year.
Chicago--No matter how pretty your e-commerce site looks on the outside, it may still be in need of an extreme makeover on the inside. That
Chicago--In the end, product will be your biggest differentiator. That was the thrust of the opening segment of “The One-Two Punch of B-to-B Branding: Print and Web Creative,” held Monday. George Hague, senior marketing strategist for Mission, KS-based catalog consulting firm J. Schmid & Associates, said business-to-business companies can differentiate by service and price, but…
Consumer catalogers have embraced co-operative databases for years. Business-to-business marketers are finally following suit.
In a survey conducted by Atlanta-based e-mail services provider Silverpop, e-mail marketers ranked online marketing/search; offline advertising/direct marketing; trade shows; and cross-promotions as the four most successful methods of growing their e-mail lists. So what tactic were respondents most likely to implement during the next 12 months? Viral marketing.
