Day: May 1, 2006

• Greased Lightning

  When Castrol Syntec, a premium motor oil, sought a new way to reach its young, car passionate audience, the brand found its mark with video games. In

• Agencies

  A Weighty Issue

  The U.S. Postal Service has done an amazing job reducing costs. But thus far, despite stiffening competition, mailers haven’t seen it do much to increase

• Agencies

  But Does It Go With Jelly and Snot?

  OUR CURRENT DIY project is redoing the guest room for our 3-year-old son Jacob, so his baby brother Danny can take over the nursery. My first thought

• Agencies

  FTC Warns Hawaii

  The Federal Trade Commission advised Hawaii last month of the dangers of implementing a so-called child protection do-not-e-mail list. This is the third

• Agencies

  An A+ in Direct

  Brace yourself, direct response industry. The younger generation from the Show Me state is about to show you a thing or two. At the Missouri School of

• Agencies

  Lowering Sales Pressure

  Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits,

• Agencies

  Search Users Try, Try Again

  Who says there’s no loyalty anymore? The new Search Engine User Behavior Study by search marketing firm iProspect and Jupiter Research reveals that those

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  Fax You

  THIS ISSUE CONTAINS SOME INTERESTING COVERAGE OF THE problems facing fax marketers. The first is an article on what to do if your insurer denies your

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  Good to the Last Flop

  EVERY COUPLE OF YEARS, IN THE PAGES OF THIS MAGAZINE, I wonder publicly about a syndrome we should call slogan decay. No, I’m not sliding back into my

• Agencies

  As Seen on the Web

  WELL, THAT NEVER HAPPENED before. I think I’ve mentioned that I’m a tough sell. At home, I like my privacy unbroken by advertising. I feed my garbage