Day: May 1, 2006

• All Aboard

  Clothing retailer Gap is returning to its musical roots with a bus tour turned pop-up store and sweepstakes that will send customers to some of the summer’s

• Tinker Tailored

  The appliance brand dove into its first-ever film tie-in with 20th Century Fox’s Robots, matching Sunbeam products to the animated film’s characters.

• the Beat goes on

  It took weeks of scouring garage sales and thrift shops to collect what Grand Central Marketing needed for client Napster’s showcase at the Digital Life

• from Boardroom to Bonanza

  The kudos keep rolling in for Pontiac’s star turn on The Apprentice. It has netted an EMMA, an Interactive Marketing Award and a PRO Award (all from PROMO),

• Crack Down

  Every promotion is vulnerable to fraud. Marketers have come to expect it. Agencies administering them have learned to establish layers of protection to

• Hitting a High Note

  Much as he’d like to be thought of as a regular guy, women still weep when they hear Paul McCartney’s voice. At least they did last September at the offices

• Licensed to Thrill

  Comic books and TV shows, blockbuster movies and video games: all provide a well of characters beloved by children and adults a fact not lost on retailers.

• Pass It On

  When I was a kid, my mom often accused me of being a pack rat. I am mortified to confess that not only have I proven her right, I’ve proven her guilty

• Sweet spot

  Mike and Ike, those fruit-flavored chewy candies, needed a major facelift. The brand had a loyal core of munchers, but limited marketing. A relatively

• Bullet Proofs

  There’s a small, but extremely active knife-collecting subculture in America. Most of these folks are tougher than a $2 steak. For all that toughness,