How Much is That Tank Top in the Window?

|  by Chief Marketer Staff

On city streets, clothing stores make great use of their front window displays to draw in shoppers. Of course, many suburban shoppers – either because of time, money or proximity – don't have the chance to browse in a great metropolis.

Web Sites, By Design

|  by Chief Marketer Staff

Since they're so concerned with style and looking one's best, it would seem natural that fashion designers would have the spiffiest looking Web presences around.

I Feel Pretty, Oh So Pretty

|  by Chief Marketer Staff

Learning with style. Many in the next generation of fashionistas are learning the ropes at the Fashion Institute of Technology. Over 10,300 students currently attend the Manhattan school, 84% of who are female. The most popular majors are fashion ...

Lassie Fetches Dog Food Launch

|  by Chief Marketer Staff

Lassie is getting ready to run this summer. The heroic collie lends her name to a new dog food marketed by Classic Media, which owns rights to the classic film and TV character. The brand, Lassie Natural Way, hits supermarket shelves this month. Classic kicks off a 20-week tour in June to promote the brand,…

News Briefs

|  by Chief Marketer Staff

PEPSI'S AQUAFINA: brand and Sam's Club have partnered in...WHIRLPOOL CORP.: has reported that...EPRIZE: Pleasant Ridge, MI, has opened an office in...