U.S. marketers need to do more than translate the language used on Web pages to expand online marketing internationally. A good understanding of cultural differences and language nuances -- or a lack of understanding -- can make or break promotions exported from the U.S.
The hottest electronic channels seem like a direct marketer
Rising gas prices will serve as a spurious justification for a postal rate hike in the “high single digits,” (between seven and nine percent, for instance), according to John A. Greco Jr., the DMA’s president and CEO.
West Marine Inc. reported a net loss of $9.4 million, compared to a net loss of $5.5 million last year.
PC Connection, Inc. reported net income of $1.7 million for the first quarter, up from $900,000 last year.
A tax break for businesses that mail advertising fliers, as long as they're neatly packaged in an envelope, is moving toward approval by state lawmakers, according to the Lakeland (FL) Ledger.
More than six billion credit card offers were mailed to U.S. consumers in 2005, up 16% from 2004, according to Mail Monitor, the direct mail offer tracking service from Synovate.
Look down. What's on your feet? Pointed shoes will soon be passé. Espadrilles will be the new rave. But you would have known that if you received DSW's Reward Your Style Loyalty Member monthly e-newsletter.
Women catalog shoppers want comfort and value
