Flipping the Coin
The fulfillment of marketing offers has become a two-sided coin in recent years, as traditional, order completion has been supplemented by virtual delivery
Three Times A Virgin
Virgin Megastores returns to college campuses this month with a few old friends: sponsors Dentyne, Pontiac and Major League Baseball. Virgin College Mega
Personal touch
We've spent a lot of ink in our recent print editions and a fair number of bytes for our electronic coverage on the latest technological innovations being
Goal Tending
Whoever said rolling stones gather no moss should consider what Sprint pulled off with its Rolling Stones half-time show at Super Bowl XL in Detroit in
April 1, 2006
2007 Coupon Planning chart
Whether its a “snip- snip” from a free-standing insert or the “click-click” of a downloadable offer, coupon distribution
April 1, 2006
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