Riot Games Signs Nielsen Deal to Measure the Value of its Sponsorships
The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.
The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.
With a new focus on esports, Mountain Dew has not only ramped up spending, but also product innovation for the gaming ecosystem.
Brands looking to spend their festival marketing dollars at Woodstock 50 this summer will need to invest elsewhere.
Lowe's NFL sponsorship takes direct aim at Home Depot's core do-it-yourselfer.
Want to prevent your one-time branding moments from becoming flashes in the pan? Try on these three techniques that continuously put your product top of mind.
The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.
Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.
Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?
Click here to view the 2023 winners!