Topic | Martech

4 Predictions for Martech in 2018

|  by Sam Melnick

Smaller budgets and an increased focus on the back office are among the top martech trends for 2018.

5 Tips for Striking a Balance in Ecommerce

|  by Yancy Oshita

As marketing teams strive to set a new bar for content and feature richness, what can they do to protect ecommerce site performance in the process?

4 Ways to Get Ready for the AI Revolution

|  by Ranjita Ghosh

What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?

Five Tips on Getting More Value from Martech

|  by Tracy Currie

A robust, integrated view of martech investments, roadmaps and best practices is needed to compete for limited customer attention, and grow revenue and market share.

Chief Marketer Videos