B2B LeadsCon

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  Demand Gen

  Creating B2B Content That Connects

  When creating copy, do you write what you want to say—or what your audience actually wants to hear?

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  Direct Marketing | Print

  Whirlpool & Firestone Building Products’ B2B Live Event Tips

  Whirlpool and Firestone Building Products shared their strategies for successful B2B live events at Connect to Convert this week.

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  Acquisition

  What Are the Biggest B2B Pain Points?

  Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.

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  Acquisition

  3 Reasons Nobody’s Heard of Your B2B Company (and What to Do About It)

  Merit alone does not a market leader make. Here’s three reasons B2B brands often fail to generate buzz.

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  Acquisition

  Q&A: Bridging the Sales and Marketing Divide

  Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.

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  Data & Analytics

  Locating the Right Targets for ABM

  For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.

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  Data & Analytics

  Attribution and ROI: What Really Matters in B2B?

  B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?

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  Demand Gen

  How Earth Networks Weathers the Challenge of Numerous B2B Verticals

  For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks’ Anuj Agrawal.

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  Demand Gen

  Q&A: Avnet’s B2B Journey to Reach Millennials

  Avnet CMO Kevin Sellers shares how the B2B firm’s rebranding helps it connect with Millennials and other new audiences.

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  Demand Gen

  Tell Stories and Take Risks: Advice from Tim Washer

  In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.