Beverage Marketing

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  Sponsorships

  Bud Light Ad Reunites its Super Bowl Trio to Crown the Keg

  From Spuds MacKenzie to Real Men of Genius to the Bud Knight, Bud Light has been crashing the Super Bowl party since 1987. This year, Anheuser-Busch is bringing back some familiar faces to celebrate the real MVP: the keg. Bud Light SVP of Marketing Todd Allen explains. Chief Marketer: Music star Post Malone, actor and […]

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  Brands on Fire

  Brands on Fire: Dogfish Head Founder Talks Grateful Dead Beer Collab, Music Partnerships and Beverage Trends

  Dogfish Head Brewery founder Sam Calagione dishes on the Grateful Dead Juicy Pale Ale collab, beverage trends and marketing inspiration.

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  Acquisition

  How Jameson Adapted Its Marketing Strategy for the COVID-19 Pandemic

  Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.

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  Acquisition

  Dew & KFC Pitch Exclusive Beverage—and a New Pitchman

  A major co-branded campaign is underway for this new product launch,
  Sweet Lightning, a throwback to southern times.