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CMO Optimism At Four-Year High, But Proving Marketing’s Value Remains Elusive

By Aug 27, 2013

Christine Moorman (Forbes)
cmo research

New results from The CMO Survey offer encouraging predictions about the future of markets and document ongoing challenges to marketing excellence and leadership. The 410 top marketers surveyed in August report their highest levels of optimism for the overall U.S. economy in four years. Now for the rough news.