Chief Marketer Network: PROMO DIRECT MULTICHANNEL MERCHANT

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In-Store/POP

How YOU Can Win a 2014 PRO Award

Entering the PRO Awards is a rewarding, yet time consuming task, and the importance of fully and carefully completing the process cannot be unde

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Feb. 20 2013




Vidalia Fights Competition with New Five-Year Plan 5

The Vidalia Onion Committee is about to embark on a new three-to-five year program called the “Vidalia Flavors of Summer.”

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Article

Jan. 28 2013




Marketers Take On Growth in Club-Store Sales: Q&A

Marketers adapt to high sales growth from the warehouse club channel: Deloitte research.

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Jan. 17 2013




Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A 2

This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.

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Dec. 20 2012




Power Pack: Ideas and Trendsetters to Watch in 2013 1

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

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Dec. 17 2012




Showrooming: Theft or Opportunity? 2

Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.

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Dec. 10 2012




Kellogg, Verizon use Gamification to Build Loyalty 1

Three ways gamification can benefit brands.

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Nov. 29 2012




UGG VP Marketing on Tom Brady’s Impact on the Brand 1

Nancy Mamann, vice president of marketing, UGG Australia, talks about the impact quarterback Tom Brady’s participation has had on the brand.

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Article

Nov. 27 2012




Email, Search Help Drive Black Friday, Cyber Monday Spending 6

So, did you dash to the malls or to your laptop/tablet/phone on a tryptophan high last week? A lot of folks did, and their way was guided by search results and email deals.

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Nov. 26 2012




Black Friday 2012 Sales Trend Round-Up 3

Black Friday sales were up, as consumers shopped both online and instore in droves. Here’s a round-up of the weekend’s stats and trends.

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Nov. 20 2012




In Two Months, Walgreens Gets 28 Million Loyalty Members 1

Walgreens debuts its first loyalty program, Balance Rewards.

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