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Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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Article

Sep. 19 2014




Guide to Social Media Integration

Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies […]

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keurig college

Article

Sep. 18 2014




Keurig Brews Experiences to Target College Market

Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.

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loyalty

Article

Sep. 11 2014




4 Ways to Reach Passive and Turned-Off Customers

Those inactive members may be draining precious resources from your loyalty program.

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Five blank adhesive note reminders

Article

Sep. 10 2014




5 Keys to Successful Loyalty Programs

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.

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uncle-grandpa-pizza

Article

Sep. 10 2014




Ad Campaigns We Love: Cartoon Network is Awesome 1

A new Cartoon Network print campaign has a great message for parents and kids.

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holiday-snowman

Article

Sep. 02 2014




Top 6 Holiday Retail & Consumer Trends

Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.

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maple-leaf-donut

Article

Aug. 28 2014




Biting Into Burger King’s Tim Horton’s Deal, Eh 1

Will Burger King make Tim Horton’s less Canadian? Oh, the humanity!

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comcast

Article

Aug. 28 2014




Comcast Takes to the Streets—And Bostonians Aren’t Thrilled

Bostonians weren’t thrilled by Comcast’s recent on-the-street efforts to entice new subscribers in the city.

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Coke Life

Article

Aug. 21 2014




Coca-Cola Hits Stores with First New Cola in 8 Years

Coca-Cola Life has less sugar and calories and is the company’s newest alternative to sugary drinks.

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TeenageMutantNingaTurtles595

Article

Aug. 21 2014




“Teenage Mutant Ninja Turtles” Film Takes off with Limited Marketing

“Teenage Mutant Ninja Turtles” becomes a major summer blockbuster with very limited, but targeted, marketing.

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