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Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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maple-leaf-donut

Article

Aug. 28 2014




Biting Into Burger King’s Tim Horton’s Deal, Eh

Will Burger King make Tim Horton’s less Canadian? Oh, the humanity!

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comcast

Article

Aug. 28 2014




Comcast Takes to the Streets—And Bostonians Aren’t Thrilled

Bostonians weren’t thrilled by Comcast’s recent on-the-street efforts to entice new subscribers in the city.

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Coke Life

Article

Aug. 21 2014




Coca-Cola Hits Stores with First New Cola in 8 Years

Coca-Cola Life has less sugar and calories and is the company’s newest alternative to sugary drinks.

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TeenageMutantNingaTurtles595

Article

Aug. 21 2014




“Teenage Mutant Ninja Turtles” Film Takes off with Limited Marketing

“Teenage Mutant Ninja Turtles” becomes a major summer blockbuster with very limited, but targeted, marketing.

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Ford millenials

Article

Aug. 21 2014




Ford’s Marketing Catches Fire with Millennials

Millennials like Ford as its marketing is laser focused on that group … and research proves it.

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l_oreal_logo

Article

Aug. 20 2014




What the FTC L’Oreal Settlement Means for Beauty Advertising

The FTC announced a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products.

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Article

Aug. 20 2014




Event & Experiential Marketing Special Report

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience.

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Panera loyalty

Article

Aug. 20 2014




Selfie Value: The Loyalty Power of Must-Share Moments

Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.

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farmlandbaconclub595

Article

Aug. 14 2014




Farmland Calls for Bacon Lovers to Unite

Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.

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toyota red zone

Article

Aug. 13 2014




Toyota Tries Something New with NFL; Fans See Red

Marketers will give credit to Toyota for trying a new type of promotion with the NFL. Fans complained but it’s not clear how it will all shake out.

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