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Ford’s Marketing Catches Fire with Millennials

Dale Buss (Forbes.com) Ford has made major progress with Millennials through its marketing and new products. This five-year effort is paying off and Ford hopes that love for the brand continues as

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cresent dog

Article

Oct. 20 2014




Brand Champions Boost General Mills

Classic General Mills brands like Pillsbury are finding opportunities for growth by defining customers’ new purpose and passion for their products.

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Article

Oct. 13 2014




Major Brands Take the ANA Masters Spotlight

Target, Chobani and General Mills are a few of the key brands presenting at this week’s ANA Masters of Marketing event in Orlando.

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zaxby-football

Article

Oct. 13 2014




Why Brands Should Pay Attention to College Football

Brands like Zaxby’s Chicken are tapping into the passion of college football fans in the New Heartland.

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Article

Oct. 09 2014




The ROI of Live Event Marketing

Learn how live events can drive purchases, how brand experiences create emotional connections with customers and how events can create important consumer engagement data and leads.

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Article

Oct. 06 2014




Holiday Shoppers Still Price Sensitive: Survey

Consumers are still very price sensitive, and will drive at least five to 10 minutes out of their way to find a better deal, according to new shopper research from parago.

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Article

Oct. 01 2014




Getting Personal: Leveraging Big Data for Better Connections

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

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Article

Sep. 19 2014




Guide to Social Media Integration

Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies […]

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keurig college

Article

Sep. 18 2014




Keurig Brews Experiences to Target College Market

Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.

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loyalty

Article

Sep. 11 2014




4 Ways to Reach Passive and Turned-Off Customers

Those inactive members may be draining precious resources from your loyalty program.

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Five blank adhesive note reminders

Article

Sep. 10 2014




5 Keys to Successful Loyalty Programs 1

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.

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