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Promotional Marketing

Burt's Bees

Article

Apr. 22 2014




Burt’s Bees Puts Promotional Messages in Appointment Calendars

Promotional messaging in online date calendars by Burt’s Bees will be monitored closely by marketers to understand consumer reaction.

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money-new

Article

Apr. 21 2014




Deep Discounts and Prepaid Card Spending Cause Uptick in Rebates

Traditional sales and ‘everyday low price’ strategies have eroded margins and created consumer fickleness. Re-enter rebates: a smarter promotional strategy for retailers looking for new avenues for customer acquisition and loyalty.

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TQ-Taco-Tour595

Article

Apr. 21 2014




Austin Agency Attracts Attention with Bus Tour to Local Tacorias 1

Without a typical presence at SXSW last month, digital agency Tocquigny made an impact by ferrying attendees with a bus tour to and from local Taco joints.

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cmo595

Article

Apr. 16 2014




9 Ways the CMO Role Impacts Your Bottom Line

Does the CMO role positively or negatively affects a firm’s success and, if so, how? This article bares it all.

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content marketing

Article

Apr. 16 2014




Content Marketing is NOT Advertising

This article offers tips on preparing and evaluating content marketing and yielding benefits.

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2014 PRO Awards Late Deadline

Article

Apr. 10 2014




How YOU Can Win a 2014 PRO Award

This blog is packed with tips to help you complete the 2014 PRO Awards entry form.

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consumer engagement

Article

Apr. 02 2014




4 Real-Time Engagement Strategies

Here are four tips to keep in mind when planning your next live-event or real-time engagement campaign.

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consumer reviews

Article

Apr. 01 2014




Digital Marketing Comes of Age for CPG Brands

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

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camper da rifare

Article

Apr. 01 2014




Why Marketers Must Disrupt the Path to Purchase

Parago conducted shopper research during the 2013 peak holiday shopping season to identify emerging omnichannel path-to-purchase shopping trends for the year ahead.

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Westin Hotels Well-Being Movement

Article

Mar. 26 2014




Westin Puts $15 Million Against its new “Well-Being Movement” Campaign

This new campaign from Westin Hotels, “Well-Being Movement,” adds to the success of the brand’s past programs to help guests, and employees, live healthier lifestyles.

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