MARTECH | TECHNOLOGY

Using VR to Tell Your Story

|  by John Skolis

Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

Three Steps to Effective Cross-Device Marketing

|  by Neil O'Keefe

Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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