MARTECH | TECHNOLOGY

Young man with virtual reality headset

How Virtual Reality Will Change B2B Marketing

|  by Matthias McCoy-Thompson

The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

	
        

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