MARTECH | TECHNOLOGY

Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.

Hilfiger is engaging Upfold's 16 million users to join the fun by overlaying imagery and copy to its Instagram Stories.

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.

Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.

Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.

Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.

SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.

For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.