Ecommerce Personalization in 2021: Five Predictions
Five predictions for ecommerce personalization in 2021.
MARTECH | TECHNOLOGY
Nielsen Developing Identity Resolution Solution for 2021
Nielsen announced that it’s developing an identity resolution solution to debut in 2021.
What the Consumer Privacy Rights Act Means for Marketers
The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.
How Pandora Manages Trove of Historical Data With the Help of ActionIQ’s CDP
Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.
Shopper Marketing in the Age of COVID: Great Changes, Great Opportunities
COVID-19 put a temporary halt to most brick-and-mortar retail and transformed it permanently going forward. But the increase in digital shopping presents an opportunity to reach and convert new audiences.
Oracle and Microsoft Introduce Enhanced AI Capabilities for Customer Data Platforms
Oracle added machine learning capabilities to its CX Unity product and Microsoft announced a new engagement insights feature for its CDP.
Salesforce Customer Data Platform Set to Launch in October
Salesforce’s forthcoming customer data platform, dubbed Customer 360 Audiences, will be ready for general use in October.
TV Commerce Technology On the Rise During Pandemic
Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.
IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
Special Report: Creating a Consistent Brand Experience During COVID-19
In the era of socially-distanced sales and marketing, smart document organization and automation can drive productivity, compliance and collaboration.
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