MARTECH | TECHNOLOGY

Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.

Looking to update your CMS in 2019? Here's a primer of what to consider before you buy.

The upwards trend in martech spending will continue in the new year, but many companies still aren’t confident they’re getting the best bang for their buck.

Burger King customers can score a Whopper for only a penny, but the crafty part is they need to be near a McDonald’s.

Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.

SEO results can be improved by up to 10 times with a strong content marketing strategy.

In order for an explainer video to do some of the heavy lifting when it comes to marketing, these nine simple but critically important elements are needed.

AI is everywhere these days, including ads for Burger King. Here's why marketers need to pay attention.

Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.

National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.