MARTECH | TECHNOLOGY

AI is ultimately here to improve people’s lives both at work and at home, yet many organizations are still timid about investing in the technology.

Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

Mountain Dew is joining the throngs of “Game of Thrones” fans leading up to the final season of the TV saga, which begins April 14, with a stunt to match the quest for the Iron Throne.

Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.

Instagram Checkout is the latest digital shopping service in the battle for eyeballs and dollars.

Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.

Live from MWC, here are four mobile marketing trends CMOs should watch to prepare for the next decade of business.

Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.

Hilfiger is engaging Upfold's 16 million users to join the fun by overlaying imagery and copy to its Instagram Stories.

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.