MARTECH | TECHNOLOGY

SEO is critical for marketers looking to maximize ROI, but figuring out the technical aspects of how to improve your search ranking can be tricky.

Chatbot frameworks have simplified the creation and deployment of AI tools, but implementers struggle to extend success beyond single languages.

Lindsay Ulrey, director global experiential marketing and partnerships at American Express, shares the brand's AR journey.

Soon, Amazon’s Alexa will no only listen and respond to what users say, but also pick up on emotions like frustration in users’ voices.

The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.

Marketers in categories like automotive, insurance and finance cannot afford to ignore the shift in consumer demand for smart voice assistants.

Want to create CX that really connect? Talk to your customers like friends, rather than overprotective parents.

For hardware start-ups, deciding whether to target B2B or B2C audiences can be a huge challenge. Trying to target both can be difficult and costly.

Here are the five steps to creating a successful Google Analytics implementation.

The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.