MARTECH | TECHNOLOGY

bi business intelligence

How Embedded BI Can Help Digital Marketing

|  by Jan Guardian

Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.

consumer insight research team

Three Ways to Leverage Market Research in 2019

|  by Frederic-Charles Petit

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.

mobile

3 Tips to Improve the Mobile Experience

|  by Jerem Febvre

For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.

technology and moblle ad fraud

How to Identify Mobile Ad Fraud

|  by Sven Lubek

There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.

Chief Marketer Videos

by Patty Odell

Super 8 by Wyndham has launched a safety awareness campaign, #JourneySafe, to combat the highly common, yet starkly underreported issue of drowsy driving. The campaign is anchored by this video featuring iconic dashboard accessories—a hula girl, a football bobble head and a bobbing dog—that come to life to alert their driver of the warning signs…

	
        

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