MARTECH | TECHNOLOGY

All treats, no tricks: Here’s our 10 most popular B2B and martech stories for October 2019.

Over half of marketers will increase their martech spending next year, but many still aren't optimizing their solutions, according to Chief Marketer's Martech Outlook Report.

How does a brand reap the benefits of AI and marketing automation, and become more “human” at the same time? The answer lies in organizational empathy.

Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.

Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.

Scott Brinker shares why more brands are shifting from a siloed martech approach to one that is more self-service and accessible across the entire organization.

The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.

The key to guiding your organization through digital transformation isn’t about martech solutions—it's about the cultural shift.

A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences to make up for one bad one. Here’s four brands getting it right.

What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?