MARTECH | TECHNOLOGY

Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service.

Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline.

Smart speakers are now owned by 43 million people in the U.S.: That’s a huge audience that needs to be understood by marketers.

Portland can practically sell itself with its majestic mountains and rocky coastline, but marketers had a different plan—The Portlanders.

Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to?

Grocers continue to roll mobile apps to earn loyalty while providing shoppers with myriad ways to streamline the shopping experience.

AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here's a quick recap.

Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!

Is voice technology the next star of marketing? Forbes checks in with a few experts.

Sure, you can wait for customers to search for what you have to offer—but if you can be one step ahead and suggest it before they ask, you’re in a better position to make the sale. That’s where a recommendation engine can come in.