MARTECH | TECHNOLOGY

Go behind the scenes with Ally's CMO Andrea Brimmer to learn how she plans, and successfully executes, its disruptor strategy.

Come join hundreds of the world's leading marketers at the industry's most commemorative affair, the 2018 PRO Awards gala.

Catch up on the latest news, marketing campaigns, tips, trends and more with this roundup of the top 10 most widely read B2C articles.

New advances in intelligent media delivery—including improvements in data accuracy, personalization, optimization and measurement—have the potential to make advertising more effective than ever before.

As many businesses are learning, AI can improve the customer experience through consideration of the customer’s total lifecycle.

Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?

Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it

Target is testing a voice-activated coupon as a way to encourage people to start using Google Assistant to shop at Target.

In the market for a new martech gig? UX designer/developers, marketing automation managers and front-end developers are among the highest in demand, according to a new salary guide.

At the Adobe Summit this week, Coca-Cola’s head of digital said, in this digital age, fans of the brand are key to its content creation strategy.