MARTECH | TECHNOLOGY

Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.

Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.

Scott Brinker shares why more brands are shifting from a siloed martech approach to one that is more self-service and accessible across the entire organization.

The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.

The key to guiding your organization through digital transformation isn’t about martech solutions—it's about the cultural shift.

A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences to make up for one bad one. Here’s four brands getting it right.

What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?

Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface.

Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.

What tech do you need to consider to talk more quickly with your target customers online?