MARTECH | TECHNOLOGY

Burger King customers can score a Whopper for only a penny, but the crafty part is they need to be near a McDonald’s.

Several efforts are underway, aiming to democratize the identity graph, but they’re in danger of falling flat.

SEO results can be improved by up to 10 times with a strong content marketing strategy.

In order for an explainer video to do some of the heavy lifting when it comes to marketing, these nine simple but critically important elements are needed.

AI is everywhere these days, including ads for Burger King. Here's why marketers need to pay attention.

Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.

National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.

Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.

AI can help marketers increase the efficiency of their video strategy, and help tailor content to customers’ individual interests.

Automating its email marketing processes has helped Tower Federal Credit Union improve targeting to reach prospects for new loans.