MARTECH | TECHNOLOGY

Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.

A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.

Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.

Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.

SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.

For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.

Some research estimates the average organization uses 91 different martech tools. Is your company a victim of martech bloat?

Five common challenges marketers face today and how AI can help.

There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.