MARTECH | TECHNOLOGY

mobile

3 Tips to Improve the Mobile Experience

|  by Jerem Febvre

For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.

technology and moblle ad fraud

How to Identify Mobile Ad Fraud

|  by Sven Lubek

There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.

Chief Marketer Videos

by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.

	
        

PRO Awards

	
        

CHIEF MARKETER 200