MARTECH | TECHNOLOGY

text analysis

Five Ways to Use Text Analysis

|  by Marta Robertson

Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.

bi business intelligence

How Embedded BI Can Help Digital Marketing

|  by Jan Guardian

Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.

consumer insight research team

Three Ways to Leverage Market Research in 2019

|  by Frederic-Charles Petit

Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.

Chief Marketer Videos

by Patty Odell

This campaign, Netflix at AsiaPOP Comicon from Jack Morton Worldwide, landed a 2019 Gold PRO Award.

	
        

PRO Awards

ProAwards
	
        

CHIEF MARKETER 200

CM 200