Five Ways to Use Text Analysis
Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.
MARTECH | TECHNOLOGY
4 Emerging Mobile Marketing Trends for CMOs
Live from MWC, here are four mobile marketing trends CMOs should watch to prepare for the next decade of business.
Ryder System’s CMO on Driving Technology’s Transformation
Jones talks about how technology has changed her industry and provided new growth opportunities, as well as the role of data and the #MeToo movement.
You Be the Stylist: Hilfiger’s Instagram Stories Say
Hilfiger is engaging Upfold's 16 million users to join the fun by overlaying imagery and copy to its Instagram Stories.
U.S. Smart Technology Projected to Top $2 billion in 2020: PQ Media
Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.
Scalability Outweighs Martech Functionality for Retailers: Forrester
Scalability is the most important criteria for retailers when considering martech investments, according to a new report from Forrester.
Integrated Marketing Automation Strategy Boosts Unanet’s ROI
A more cohesive marketing automation approach is helping B2B software firm Unanet improve lead management and scoring.
How Embedded BI Can Help Digital Marketing
Traditional business intelligence (BI) approaches don't fit the bill when it comes to real-time data analysis requirements in digital marketing.
Shackleton’s Wild Tale of Antarctic Exploration and Lost Whiskey
Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.
Three Ways to Leverage Market Research in 2019
Market research is crucial for consumer insight, and the landscape is constantly evolving. Here’s 3 things to consider to differentiate your brand in 2019.
