MARTECH | TECHNOLOGY

The key to guiding your organization through digital transformation isn’t about martech solutions—it's about the cultural shift.

A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences to make up for one bad one. Here’s four brands getting it right.

What makes more sense, to invest in a digital experience martech solution from a vendor, or assemble one on your own?

Advances in machine learning and AI are revolutionizing all aspects of business and industry, but most marketers have only scratched the surface.

Eighty-one percent of B2B marketers see digital transformation as key for their business, but over three-quarters see it as a complex process.

What tech do you need to consider to talk more quickly with your target customers online?

AI is ultimately here to improve people’s lives both at work and at home, yet many organizations are still timid about investing in the technology.

Less than one in five B2B firms are using AI, but the majority of those already on the AI train are forecasting a double-digit lift in the next two years.

Mountain Dew is joining the throngs of “Game of Thrones” fans leading up to the final season of the TV saga, which begins April 14, with a stunt to match the quest for the Iron Throne.

Brand activation marketers have always busted boundaries. Show us what you've got—and take home a 2019 PRO Award.