3 Strategies when Buying Programmatic for Branding
While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.
While the majority of spending is still focused on direct response, an increasing number of smart advertisers are looking at programmatic for branding.
Twitter is expanding its content creator revenue programs with a new service that allows creators who work with brands to monetize their content.
Will Twitter's Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
Here are 10 insights into what is fueling the rise of the chief marketing technologist based on a new in-depth survey from DataXu.
Push notifications from mobile apps have gone through several phases of evolution in terms of content format, trigger points, and personalization scale.
Ad tech has never been terribly comfortable with the data privacy discussion. Neither have the brands. The reason for this awkwardness is twofold.
Most augmented reality technologies are still in development or have been released as prototypes, but early studies show great promise for user engagement.
Industry talk of device graphs can be seem cryptic, but if you are doing data driven cross-device marketing, it’s essential to figure out.
Typically the metrics of traffic, conversion and sales help gauge ecommerce success. But that doesn’t cut it, say experts, who argue the biggest mistake CMOs make is not seeing the big picture.
Obtaining the resources for optimal implementation of marketing tech investments is a challenge for many marketing organizations.
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