For health snack brand Vega, most of its conversations happen on Instagram as the platform draws customers with enticing visuals of smoothies and health bars.
So it’s no surprise that Instagram is Vega’s most important social channel for online customer service.
Bridgette Clare, the brand’s education and engagement team lead, spoke with Digiday about the strategy, including using customer service software Conversocial and reorganizing its internal structure. She offers examples of maximizing contacts with “super fans,” as well as complainers. Read the article …