Hot Demographics: Who You Need to Target in 2017

Posted on by Sherry Chiger

most-wantedWhat are the hottest targets for marketers? In our recent Most Wanted series, we looked at eight demographics and vertical market segments that B2C and B2B marketers should consider engaging in 2017.

Take a look and see which groups should be on your own “most wanted” list.

Marketers’ Most Wanted: Moms 
Discover ways brands like JetBlue and Cheerios are marketing to the 85 million moms in the United States—and tapping into their massive $2 trillion in buying power. (Hint: They’re buying a lot more than diapers and formula.)

Marketers’ Most Wanted: Manufacturers 
If they build it, they might want to buy from you. Spending in the manufacturing sector continues to rise for the over 255,000 manufacturing firms in the U.S.—are you ready to meet their needs? Learn how you can connect with all the decision makers in engineering, purchasing and more.

Marketers’ Most Wanted: LGBT
More than 54% of millennials in a Google Consumer Survey said they would choose an LGBT-friendly brand over a competitor that wasn’t “equality focused.” See how brands such as Honey Maid and TD Bank are reaching this audience.

Marketers’ Most Wanted: Millennials
Everyone knows this group is huge and becoming increasing more influential. Accenture estimates that by 2020, this demographic’s buying power will hit $1.4 trillion annually and account for 30% of U.S. retail sales. Trader Joes and Warby Parker are ready for millennials—is your brand?

Marketers’ Most Wanted: Teachers
Do you need a class in how to reach the 3.9 million K-12 teachers in the United States? Not only do teachers themselves have significant buying power, but they’re also highly influential in the buying decisions of their districts. Here’s how you can get on their lesson plan.

Marketers’ Most Wanted: Sports Fans
If your brand wants in the game of reaching fans of specific teams, sports or players, now is the time to get off the bench. According to the #SCORE16 study, 86% of Americans consider themselves to be a sports fan. See how brands like Audi and Gatorade are using sponsorships to build bonds with these enthusiasts.

Marketers’ Most Wanted: Physicians
There’s a doctor in the house—847,000 of them across the United States, to be exact. Discover how you can influence physicians, and encourage them to influence their patients to try your products and services.

Marketers’ Most Wanted: IT Professionals
Companies typically spend over $325,000 annually on IT hardware, and software and services, according to Spice Works. Read how you can follow the lead of brands like Hewlett Packard and connect with the decision buyers in this market.

 

 

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Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

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