What do women really want from marketers? It can be a tough question to answer.
Marketing to women has taken on much more importance and how that marketing plays out can make or break a brand. Even the wrong word, like empowerment, can ignite a negative social media firestorm.
Womenkind, a company that helps brands strengthen their relationships with women, has outlined three reasons why the empowerment message is the latest stereotype that women hate. It puts three big brands—Vera Bradley, Wrangler, and Cosmopolitan UK— and their campaigns in its crosshairs to make the point. Read the article …
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