The Pink-Out of Women’s Marketing
It’s a real marketing conundrum: should marketers use feminine colors, words, and other girly creative messages when marketing to women?
A beer made especially for women from High Heel Brewing, was considered a “slap in the face to all women” a post read on the brand’s Facebook page recently, even though the brand is owned by a woman.
As this article from the Chicago Tribune points out, the “ ‘for her’ marketing approach seems to have lost its appeal.” A discussion ensues—with a little bit of history about marketing to women—around what women expect today and how marketers need to think about marketing to women without offending them. Read on …