The Pink-Out of Women’s Marketing

Posted on by Patty Odell

It’s a real marketing conundrum: should marketers use feminine colors, words, and other girly creative messages when marketing to women?

marketing to womenA beer made especially for women from High Heel Brewing, was considered a “slap in the face to all women” a post read on the brand’s Facebook page recently, even though the brand is owned by a woman.

As this article from the Chicago Tribune points out, the “ ‘for her’ marketing approach seems to have lost its appeal.” A discussion ensues—with a little bit of history about marketing to women—around what women expect today and how marketers need to think about marketing to women without offending them. Read on …

Coors Light Takes Women Seriously (Finally!)


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.