Time to Heed Your Own Call
We field a lot of calls at promo from brand managers, agency executives, researchers, and other industry types looking for information."Can you tell me
Consumer Marketing
No Taste for Spam
Online consumers don't trust direct marketers to self-regulate spam and support government restrictions on e-mail campaigns.That's the conclusion of a
SPECTRA SPOTLIGHT: Lipstick Lovelies
The 24-year-old blonde who leaves a telltale smudge on the neck of her date isn't the prime buyer at the lipstick counter. It's her older sister, married
Seeds of Change: Promotion spending vaults 9.4 percent in ’99.
Marketers are increasing their focus on promotions. Agencies and suppliers are flourishing despite shifts in the industry's composition. And the Internet
Virtual Satisfaction: The Internet boom lifts revenues 20 percent.
Behind the virtual shopping malls and electronic coupon systems, there are still bricks-and-mortar buildings brimming with merchandise, brochures, prizes,
Another Brilliant Idea
One more sign that not everything in life is moving into the paperless cyber realm: International Holographic Paper, Chalfont, PA, has introduced Starshine
The Digital Sales Pitch: Web-based business boosts revenues 12.1 percent.
Many sales representatives for promotional products are leaving the bulky catalogs and cumbersome brochures behind when they go on sales calls. Instead,
Talkin’ Baseball
Comerica really stepped up to the plate when the home team decided to build a new baseball park. The Detroit-based banking company went deep into its
Breakfast in Battle Creek
Kellogg plays up promotion to pull out of a sales crunch. Can the Grinch and Pokemon bring snap, crackle, and pop back to the cereal aisle?It was the
OBTAINING A WINNER
Paris-based Publicis Group acquired a majority stake in Los Angeles-based Winner & Associates, gaining a stateside presence in the U.S. p.r. market. Winner's
