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Regulations

85% of Web Pages Don’t Comply With TCPA Revisions

Claire Milazzo (PerformLine) Only about 15% of Web pages collecting contact information are complying with th

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Stock Traders Working At Computers

Article

Feb. 16 2014




TCPA Changes Bring Accountability for Call Centers

Marketers utilizing call centers as part of their lead generation process must make sure marketing partners are compliant with the revised Telephone Consumer Protection Act (TCPA) regulations.

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telephone595

Article

Oct. 24 2013




85% of Web Pages Don’t Comply With TCPA Revisions

Just 15% of Web pages collecting contact information are complying with the new revisions to the Telephone Consumer Protection Act or TCPA.

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man-ball-challenges

Article

Oct. 10 2013




Finding Talent, Channel Attribution Among Biggest DM Challenges 2

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

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iphone

Article

May. 13 2013




Six Things Marketers Need to Know Before Dialing a Cell Phone

In October, new FCC rules will require marketers to obtain prior written consent to call or text consumer cell phones for solicitation purposes.

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mailboxes-595[1]

Article

Apr. 12 2013




USPS Must Delay 5-Day Delivery Plan

Congress has forced the USPS to delay its switch to 5-day mail delivery.

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Mar. 11 2013




DMA in DC Starts Tuesday 4

A three day event designed to educate marketers on critical issues affecting the data-driven marketing industry begins this week.

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Aug. 09 2012




In B2B Direct Mail, Be Relevant, Creative and Timely 8

Chief Marketer recently talked with Michele Fitzpatrick of The Agency Inside Harte-Hanks and Kevin Kerner of Mason Zimbler US for ideas on incorporating direct mail into a B2B multichannel strategy.

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Aug. 06 2012




USPS Defaults on $5.5 Billion Obligation 1

The U.S. Postal Service defaults on a multibillion dollar financial obligation and draws yawns from the mailing industry.

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Jul. 12 2012




Mailers Mixed on November USPS QR Code Promo

Mailers like the U.S. Postal Service’s Holiday promotional discount program for pieces using QR codes but aren’t too thrilled with the idea of using priority mail.

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Jul. 07 2012




DMA Offers Data Governance Certification to Marketers 1

The responsibility for securing data has existed for a long time within organizations’ legal, privacy and information technology units. A new certificate program from the Direct Marketing Association seeks to give marketers a solid grounding in responsible data practices.

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