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DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the D

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Article

Sep. 02 2014




DMA Strategic Summit Focuses on C-Level Concerns

Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives.

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Article

Aug. 20 2014




What the FTC L’Oreal Settlement Means for Beauty Advertising

The FTC announced a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products.

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Article

Aug. 19 2014




Over 40% of Web Pages Still Not TCPA Compliant: Infographic

Forty-three percent of web pages are still not compliant with the Telephone Consumer Protection Act, according to a new study from PerformLine.

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Stock Traders Working At Computers

Article

Feb. 16 2014




TCPA Changes Bring Accountability for Call Centers

Marketers utilizing call centers as part of their lead generation process must make sure marketing partners are compliant with the revised Telephone Consumer Protection Act (TCPA) regulations.

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Article

Oct. 24 2013




85% of Web Pages Don’t Comply With TCPA Revisions

Just 15% of Web pages collecting contact information are complying with the new revisions to the Telephone Consumer Protection Act or TCPA.

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Article

Oct. 10 2013




Finding Talent, Channel Attribution Among Biggest DM Challenges 2

Chief Marketer asked a number of direct marketing pros what they thought the biggest challenges are for DMers going into 2014.

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Article

May. 13 2013




Six Things Marketers Need to Know Before Dialing a Cell Phone

In October, new FCC rules will require marketers to obtain prior written consent to call or text consumer cell phones for solicitation purposes.

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Article

Apr. 12 2013




USPS Must Delay 5-Day Delivery Plan

Congress has forced the USPS to delay its switch to 5-day mail delivery.

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Mar. 11 2013




DMA in DC Starts Tuesday 4

A three day event designed to educate marketers on critical issues affecting the data-driven marketing industry begins this week.

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Aug. 09 2012




In B2B Direct Mail, Be Relevant, Creative and Timely 8

Chief Marketer recently talked with Michele Fitzpatrick of The Agency Inside Harte-Hanks and Kevin Kerner of Mason Zimbler US for ideas on incorporating direct mail into a B2B multichannel strategy.

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