Direct Marketing

Social Data Shapes Red Sox 2013 Marketing Plan

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season. After a tumultuous 2012 season, the Sox had some explaining to do. The team fin

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Why You Should Know About Unpublished Page Posts on Facebook

Article

Jun. 17 2013

Chief Marketer Listline June 24

Lists features this week include LimitlessSingles.com and card buyers from Barton Clay. More...

Article

Jun. 17 2013

Social Data Shapes Red Sox 2013 Marketing Plan

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season. More...

Article

Jun. 13 2013

Chief Marketer Listline June 13

Lists featured this week include Our Sunday Visitor, Obama for America and WorkWearSavings.com. More...

Article

Jun. 13 2013

Using Facebook as a Gateway to Consumer Data 1

Many CMOs still struggle with seeing a solid ROI from Facebook. But the social network’s real power its potential to provide a wealth of consumer d More...

Article

Jun. 12 2013

DMEF Changes Its Name to Marketing EDGE 1

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in More...

Article

Jun. 07 2013

Proving the ROI of Dynamic Content Marketing

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a websit More...