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Six Factors for Bridging Direct and Brand Marketing

Brand advertising and direct response have long been cornerstones of successful marketing programs. Brand drives mind share, differentiate market position and influence consumer perceptions, while dir

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Article

Mar. 20 2014




In Branding, First Impressions Count

Branding starts at the first interaction—and blowing it at the beginning is hard to get over.

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Article

Mar. 20 2014




When Personalization Goes Wrong—And Ways to Make it Right

Targeted communications make sense for the consumer and businesses. But when, how and why does personalization sometimes go wrong?

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Article

Mar. 20 2014




Direct Mail Tips: Length, Timing and Segmentation Matters

“The more you tell, the more you sell” is still the mantra for many direct mailers.

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Article

Mar. 18 2014




Are You Deep Discounting? Maybe You Shouldn’t Be

Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.

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Article

Mar. 18 2014




Six Factors for Bridging Direct and Brand Marketing

Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.

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Article

Mar. 03 2014




Use All Five Senses in B2B Marketing 2

Discover how engaging all five of a prospect’s senses with your B2B campaign can boost response.

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Article

Feb. 19 2014




Marketers Feel Unprepared to Manage Big Data: IBM Study

IBM’s CMO Study found that feeling the most under-prepared when it comes to the idea of Big Data rose to the top. Three main factors are in play to help.

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Stock Traders Working At Computers

Article

Feb. 16 2014




TCPA Changes Bring Accountability for Call Centers

Marketers utilizing call centers as part of their lead generation process must make sure marketing partners are compliant with the revised Telephone Consumer Protection Act (TCPA) regulations.

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Article

Feb. 16 2014




Direct Mail in the Digital Communication Era 6

Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.

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Article

Feb. 10 2014




What’s Your B2B Story?

In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.

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