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Have You Tried Just in Time Marketing?

Lois Geller (Forbes.com) Text and mobile and email marketing have opened a whole new world of timely marketing messages that can be very powerful. But this author says there’s one thing missing.

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Jul. 18 2014




Connecting Great Creative and Measurable Tactics

Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results.

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Jul. 18 2014




Chief Marketer Listline July 21

Lists featured this week include the American Liberty PAC Email and the Floriana accessories catalog blow-in.

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Jul. 15 2014




Chief Marketer Listline July 15

Lists featured this week include the National Museum of Women in the Arts and SurvivalEmpire.com.

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Jul. 09 2014




Chief Marketer Listline July 9

Lists features this week include SHAPE America and HVAC and Plumbing Product News.

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Jun. 30 2014




Chief Marketer Listline June 30

Lists featured this week include NASA Tech Briefs and Shop Gourmet Cooking.

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Jun. 25 2014




Chief Marketer Listline June 25

Lists featured this week include Bassmaster and Disney Movie Club Multi-Advertiser Brochure.

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Jun. 25 2014




In Closing B2B Sales, Follow-Up Matters

A big difference between B2B and B2C marketing is the follow-up.

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Jun. 18 2014




Chief Marketer Listline June 18

Lists featured this week include InsuranceNewsNet and Sarah Palin for Senate.

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Jun. 11 2014




Have You Tried Just in Time Marketing?

Real “Just In Time” messages are targeted quite carefully so they’re even more powerful than mobile and email.

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Jun. 10 2014




Subway $5 Footlong Success Shows the Power of Simplicity

The local beginnings of the Subway $5 footlong campaign perfectly illustrates the power of marketing simplicity.

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