DIGITAL FEATURES

In these interactive special features, the editors of Chief Marketer go in-depth with leading brands and thought leaders to uncover the strategies, trends and tips marketers need to know now. Check them out for ideas to steal to supercharge your own campaigns.

Masters of Measurement

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Go behind the scenes with 2018 PRO Award winning brands like Barilla, the NHL, Marriott Rewards, March of Dimes and more and learn the measurement strategies behind their top campaigns.

Masters of Measurement Header Image

View From The Top

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What’s on the average CMOs mind? A simpler question might be what isn’t on a typical CMO’s mind. In the 2018 Chief Marketer CMO Roundtable, we talk with 20 leading CMOs from top brands like Citi, Bacardi, Grant Thornton, Bank of America and more to uncover the trends to watch.

Smells Like B2B Team Spirit

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Sales and marketing ultimately have the same goal: to improve the bottom line for their organization. Why then does it often feel like they’re at odds with each other and not even playing the same game, let alone playing on the same team?

Future CMOs

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Meet 10 up and coming marketers nominated by the editors and readers of Chief Marketer that we think have what it takes to move into the C-suite. Get to know these innovators from PepsiCo, ADP, Jack Daniel’s and more. Who knows? Someday, one of them might be your boss.

What do Marketers Really Want

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Get the scoop from Chief Marketer’s 2018 B2B Trend Report on how to bridge the sales and marketing divide and find out what marketers wish the C-suite understood about their craft.

Masters of Martech

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In this special report, we showcase how leading B2C and B2B brands like National Instruments, Pitney Bowes, Johnson & Johnson, Purina Animal Nutrition and more are using technology to manage data and drive marketing success.

B2B Marketing Automation All-Stars

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For any B2B brand, marketing automation is far from an impulse buy. Discover how market leaders like EyeMed, Ingersoll Rand and more are making the most of their martech investments.

Shopping Around the Clock

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Shopper marketers are adapting to “always on” consumers with a new playbook. Learn how thriving today can often hinge on consumer insights and understanding how consumers behave across all channels.

Next-Gen Influencer Marketing

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Modern brands are leveraging the power of digital influencers to create content and cultivate new audiences. Top marketers from Unilever, Marriott Rewards and more offer insight on how the partnered with influencers to engage audiences and boost brand.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200