Channel | Mobile


App Marketing Costs Are Rising

|  by Chief Marketer Staff

The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.


The Emergence of Location Intelligence Data

|  by Patrick Gorman

The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.


Mobile Viewers Feel Haptic Technology

|  by Patrick Gorman

You know about haptic technology for mobile devices even if the name doesn't ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.


Big Data for Mobile Marketers

|  by Patrick Gorman

Big data isn’t strictly for traditional digital marketing campaigns—mobile marketers can take advantage of new avenues of information to better target relevant audiences and turn them into customers.


Changes to Facebook’s Mobile Ad Platform?

|  by Chief Marketer Staff

Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.


The Best Online-Offline Attribution Strategies

|  by Chief Marketer Staff

With mobile becoming an increasingly popular means for consumers to research, engage and convert into customers, it's critical that marketers keep a close eye on online-offline attribution.


Mobile App Users Consume Majority of Digital Media

|  by Chief Marketer Staff

Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets. App Users This article on mobile app consumption also details several interesting figures…

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