Channel | Mobile

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Optimizing Mobile Apps for Lead Gen

|  by Beth Negus Viveiros

Mobile apps are a huge opportunity for lead gen marketers, and those that aren’t optimizing their mobile presence to take advantage of these leads are missing out.

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The Rise of Mobile Moment Advertising

|  by Alvaro Bravo

The ability to cut through the chaos to connect with audiences at what is truly the right time translates to more efficient mobile campaigns and, overall, builds a stronger and more positive bond with audiences.

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12 Top Brand Moments from 2015

|  by Patricia Odell

These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.

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Chief Marketer Asks…What Were the Top Trends of 2015?

|  by Beth Negus Viveiros & Patricia Odell

We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.

Chief Marketer Videos

by Patricia Odell

Campaign: Arby’s Meat Mountain Client: Arby’s Agency: Alcone