Channel | Mobile

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Extending Your Event With Social and Mobile

|  by Beth Negus Viveiros

For B2B marketers, mobile and social is crucial to extending the engagement opportunities of live events far beyond the day itself.

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Don’t Spoil Secrets with Retargeting: 5 Tips

|  by Bryan Pearson

These days, through ever-expanding technology, marketers have access to a menagerie of data and tools to advertise to their customers. As consumers use the web, they can leave digital footprints from site to site for marketers to follow. Marketers have embraced programs such as retargeting that capitalize on these footprints, but should realize that customer…

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Three Ways Big Data Will Change Marketing Offers in 2015

|  by Jonathan Moran

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

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Mobile Holiday Sales Up Over 25%: IBM

|  by Beth Negus Viveiros

Mobile sales were up nearly 23% during the 2014 holiday shopping season, an increase of 27.2% year over year, according to IBM’s Digital Analytics Benchmark report.

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Mobile Fuels Cyber Weekend

|  by Patrick Gorman

Consumers turned to mobile devices more than ever before on the year's biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday.

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