Channel | Mobile

2015-16 countdown happy new year

Chief Marketer Asks…What Were the Top Trends of 2015?

|  by Beth Negus Viveiros

We thought it would be a good time to check in with the leaders of some of our PROMO and B2B Top Shops, to get their take on the top trends of 2015—and what will be the biggest trend to come.


SMS + App Push=Increased Customer Engagement

|  by Brian Heikes

Through the inclusion of SMS into a marketer's mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.


Build Branded Digital Experiences That Users Love

|  by Jaron Rubenstein

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.


Mobile App Is Smooth Sailing for Princess Cruises

|  by Beth Negus Viveiros

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.

Chief Marketer Videos

by Patricia Odell

Campaign: Know Your IBM Client: IBM Agency: Motivforce Marketing and Incentives Limited