Channel | Mobile


SMS + App Push=Increased Customer Engagement

|  by Brian Heikes

Through the inclusion of SMS into a marketer's mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.


Build Branded Digital Experiences That Users Love

|  by Jaron Rubenstein

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.


Mobile App Is Smooth Sailing for Princess Cruises

|  by Beth Negus Viveiros

A mobile app is helping Princess Cruises’ passengers keep up with events on-ship—and helping the company collect a wealth of customer data and feedback.

Chief Marketer Videos

by Patricia Odell

Campaign: Know Your IBM Client: IBM Agency: Motivforce Marketing and Incentives Limited