Channel | Mobile

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Three Ways Big Data Will Change Marketing Offers in 2015

|  by Jonathan Moran

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

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Mobile Holiday Sales Up Over 25%: IBM

|  by Beth Negus Viveiros

Mobile sales were up nearly 23% during the 2014 holiday shopping season, an increase of 27.2% year over year, according to IBM’s Digital Analytics Benchmark report.

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Mobile Fuels Cyber Weekend

|  by Patrick Gorman

Consumers turned to mobile devices more than ever before on the year's biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday.

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2015 Mobile Trends to Watch

|  by Chief Marketer Staff

Mobile will continue to be a big focus area for marketers in 2015, with mobile video, location-based apps and mobile shopping technology taking the spotlight.

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Bollman Hat Co. & Cloud-Based Optimization

|  by Patrick Gorman

Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.

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Target’s New Mobile App Maps Stores

|  by Patrick Gorman

Target’s new mobile app is aimed at improving customer experience, and includes technology that allows users to create shopping lists and maps store footprints to make items easier to find.

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