Channel | Mobile

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Mobile Fuels Cyber Weekend

|  by Patrick Gorman

Consumers turned to mobile devices more than ever before on the year's biggest retail weekend, with mobile traffic accounting for more than half of all online traffic this past Saturday and Sunday.

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2015 Mobile Trends to Watch

|  by Chief Marketer Staff

Mobile will continue to be a big focus area for marketers in 2015, with mobile video, location-based apps and mobile shopping technology taking the spotlight.

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Bollman Hat Co. & Cloud-Based Optimization

|  by Patrick Gorman

Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.

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Target’s New Mobile App Maps Stores

|  by Patrick Gorman

Target’s new mobile app is aimed at improving customer experience, and includes technology that allows users to create shopping lists and maps store footprints to make items easier to find.

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Cyber Monday and Mobile Transactions

|  by Chief Marketer Staff

New research predicts that 30 percent of Cyber Monday transactions will come from mobile devices, translating to $750 million in mobile sales.

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App Marketing Costs Are Rising

|  by Chief Marketer Staff

The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.

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