Channel | Mobile

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2015 Mobile Trends to Watch

|  by Chief Marketer Staff

Mobile will continue to be a big focus area for marketers in 2015, with mobile video, location-based apps and mobile shopping technology taking the spotlight.

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Bollman Hat Co. & Cloud-Based Optimization

|  by Patrick Gorman

Bollman Hat Co., the parent company of hats.com and kangolstore.com, recognized the need for web and mobile optimization and have seen a 20 percent year-over-year conversion rate increase since implementing cloud-based engagement optimization solutions.

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Target’s New Mobile App Maps Stores

|  by Patrick Gorman

Target’s new mobile app is aimed at improving customer experience, and includes technology that allows users to create shopping lists and maps store footprints to make items easier to find.

Technology in the hands

Cyber Monday and Mobile Transactions

|  by Chief Marketer Staff

New research predicts that 30 percent of Cyber Monday transactions will come from mobile devices, translating to $750 million in mobile sales.

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App Marketing Costs Are Rising

|  by Chief Marketer Staff

The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.

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The Emergence of Location Intelligence Data

|  by Patrick Gorman

The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.

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Mobile Viewers Feel Haptic Technology

|  by Patrick Gorman

You know about haptic technology for mobile devices even if the name doesn't ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.

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