Channel | Mobile

mobile content marketing

4 Ways to Embrace Mobile Marketing Tech

|  by Kevin Rice

Executives often fail to provide enough capital for mobile marketing initiatives, not realizing that apps are products.

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Get On Fleek—Start Paying Attention to Gen Z

|  by Cory Munchbach

These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.

Baltimore Ravens v Atlanta Falcons

Atlanta Falcons Transforms Fan Experiences: Webinar

|  by Beth Negus Viveiros

The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.

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The 5 Symptoms of Bad App Marketing

|  by Josh Todd

Unfortunately, many app marketers are still struggling to bring together the right insights and systems to provide the best possible experience.

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4 Steps to Creating Omnichannel Engagement

|  by George Skaff

How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?

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Sharknado 3’s Storm of Marketing Tie-Ins

|  by Beth Negus Viveiros

It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.

mobile content marketing

Content Marketing to the Mobile Phone

|  by Marla Schimke

Content marketing is all about individualized communication with an authentic approach to building engagement. Why not deliver that to the mobile phone.

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