Change Consumer Behavior with Social Peer Pressure
Robyn Bolton (Harvard Business Review)
A new form of social data, Peer Pressure, is being harnessed by brands to motivate people to an action. Walgreens, for example, knows that its customers are motivated by discounts so it created the Steps program, which lets FitBit and Up users synch their devices to the Walgreens app, offering 20 rewards points for every mile walked. This article makes us think about all the possibilities …
