Social Media & SEO

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  Influencer Marketing

  Behr Paint’s New Marketing Campaign Speaks to DIYers’ FOMU — Fear of Messing Up

  With its “Let’s Be Honest” campaign, which launched March 23, Behr Paint aims to help consumers overcome decision paralysis and fear of failure.

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  Digital & Technology

  From Soundbite to Story: Media Training for New Media

  Video and long-form audio content isn’t just where audiences are, it’s increasingly where AI systems go to learn what your spokespeople stand for.

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  Mobile

  Targeting Insomniacs, Sleep App ‘Rest’ Hijacks TikTok Shop Broadcasts in the Early Hours

  Sleep app Rest is reaching out to potential users when they’re most in need of the app: in the wee hours as they scroll social media while battling insomnia. And they’re leveraging creators to do it.

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  Social

  Consumers Are Divided Over this Dr Pepper-Inspired Sausage – And that’s the Point

  In March, sausage company Johnsonville launched a new product: a Dr Pepper-inspired sausage, available in both fresh and smoked, pre-cooked varieties. Here’s how they got the soft drink brand on board.

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  Corporate Social Responsibility

  PR Roundup: Burgers Win, Macy’s’ Clear Warning and Lush Stands Up

  From a viral fast food run at In-N-Out to a candid Macy’s CEO and Lush’s purpose-driven product launch, this week had no shortage of brand moments worth studying.

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  Shopper/Retail

  Beauty Brand Clarins Rolls Out U.S. Mobile App to Assist Shoppers In-Store

  Roughly a decade after discontinuing its first mobile app, beauty brand Clarin has tried again with a successful UK rollout and U.S. launch. The new app assists shoppers in-store, provides access to AI features and supports its growing subscription business.

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  Corporate Social Responsibility

  PR Roundup: Claude’s Crash Course, McDonald’s CEO Goes Viral and Why Sustainability Messaging Still Matters

  PR Roundup covers Anthropic’s Claude buckling under the weight of its own viral moment, the McDonald’s CEO trying to sell America on a new burger, and a new conscious consumerism report quietly dismantles the narrative that sustainability is dead

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  Crisis Management

  Inside a TikTok Outage: A Practical Playbook for PR and Social Teams

  Do not overreact to a single outage, but do use this moment to pressure‑test your dependence on TikTok as a single point of failure.

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  Branding/Marketing

  Voice, Speed and Trust: The Modern Comms Stack for Brand Growth

  Building a modern communications stack doesn’t mean adopting every new tool. But you do need to select the right ones. To do this, brand communicators need to understand three fundamentals: voice, velocity and verification.

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  Crisis Management

  AI Crisis Immunity: Building Three Layers for Organizations

  Build a robust crisis immune system for your organization against AI-generated risks.

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