Social Media & SEO
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Digital & Technology
Seven Rules for Getting Your Content Cited by AI
Getting your brand noticed comes down to whether your expertise stands out when AI citations pull snippets from your pages—and whether it holds up in a world where people consume content fast.
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Crisis Management
AI Search Is Rewriting Your Company’s Reputation. Here Is What You Can Do About It.
The more consequential question is about vulnerability: What does AI search reveal when someone is actively looking for controversies or criticisms?
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Branding/Marketing
PR Roundup: When Culture Moves, Brands Follow—Lessons from Kalshi, the World Cup and Toy Story 5
PR Roundup covers how communicators can interpret Kalshi’s compliance move, which brands are actually breaking through the World Cup noise and why “Toy Story 5” is giving brands a nostalgia-fueled engagement boost ahead of its release date.
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Digital & Technology
The New PR Measurement Stack: What Comms Leaders Should Track When the Audience Is Behind AI
The traditional PR measurement dashboard needs to sit alongside a second, AI-native layer that answers a different question: when someone asks a generative engine about our category, are we in the answer?
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Shopper/Retail
Low Prices Drive Gen Z Shoppers To Resale
A new survey finds that Gen Z shoppers are most likely to buy secondhand items and purchase goods after discovering them on social media than older generations.
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Branding/Marketing
PR Roundup: When AI Fakes the Experts, Livestreamers Beat the Algorithm, and Swatch Breaks the Internet
This week’s PR Roundup features fake AI-generated academic journals impersonating real professors, Twitch outpacing TikTok and Instagram in producing top-ranked creators and the viral Swatch x Audemars Piguet collaboration that sent shoppers into a frenzy.
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Social Media & SEO
Havas PR’s CEO Dara Bush on Why Earned Media Is Having Its Biggest Glow Up Yet
PR has shifted from a siloed discipline into a multi-channel ecosystem, with clients increasingly seeking integrated programs that combine earned, social, and influencer strategies to tell cohesive brand stories.
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Shopper/Retail
Sam’s Club Taps Its Members For New Influencer Program
Warehouse retailer Sam’s Club aims to drive higher lifetime value by creating a platform for its current members to become influencers.
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Branding/Marketing
LinkedIn Data Reveals the 5 Skills Redefining Communications in the AI Age
On LinkedIn, job postings that mention “storyteller” have doubled over the last year.
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Digital & Technology
Priceline’s Christina Bennett on Why GEO Is PR’s Moment to Shine
Christina Bennett, Head of Communications at Priceline, sat down with PRNEWS to talk about how the travel brand is rethinking PR ROI in an era where AI answers questions without ever sending users to your website.
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