Pop-Ups
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Pop-Ups
Evian Celebrates 2 Major Milestones Under a Bridge in Brooklyn
It’s just milestones on milestones for Evian this year. 2026 marks two centuries since the brand began sourcing its spring water from the French Alps, and 40 years since becoming the Official Water of the US Open. And that kind of timing calls for a mountain of celebrations.
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Festivals & Fan Cons
The Brief: Cat-lectibles and Cheesy Third Spaces
This week’s hot takes on hot topics in experiential marketing cover custom Cat-lectibles, nostalgic food courts and Kitchen Witch trends.
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Pop-Ups
How 20-Plus Brands Aced Experiential at the US Open
A record 22-day US Open tournament is underway in Queens, NY, featuring the most comprehensive event schedule and most competition days in the event’s nearly 150-year history. And that spells out ample room for brand engagement. See how sponsors are flooding the tournament grounds, and the city, with experiences.
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Pop-Ups
A Fresh Spin: 5 Ways to Use Laundromats as Event Venues
Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the attention of marketers aiming to deliver experiences that feel both familiar and unexpected. Enter: the laundromat as an event venue. Brands are taking over the intimate and instantly recognizable environments to host surprise-and-delight-fueled activations that offer a fresh […]
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Pop-Ups
The Brief: Giant Hairballs and MomTok Battles
This week’s hot takes on hot topics in experiential marketing cover Tumblehairs, Munchie Marts and MomTok battles.
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Pop-Ups
818 Tequila Bucks Influencer Gifting Culture with a Wedding Twist on 8/18 Day
Consumers are growing weary of the gifting culture between brands and influencers, so 818 Tequila decided to buck the trend while capitalizing on another. Serving up its own branded wedding moment, the brand surprised its biggest fans, rather than influencers, with complimentary bars and gifts for their weddings and bachelorette parties. As part of its […]
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B-to-C Events
‘They Didn’t Want to Leave’: Why Gen Alpha Stuck Around Sticki Rolls’ Pop-up
To kids 16 years old and younger, creative visuals and emotionally resonant content matter, as well as the perspectives of relatable influencers. Understanding these elements, Sticki Rolls made sure to zero in on its sticker products’ signature bright colors, cutesy icon designs and beauty trends to create a bold activation that captured the attention of its Gen Alpha audience. The result? The Sticki Salon.
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Pop-Ups
The Brief: Flavor Interventions and Death Predictions
This week’s hot takes on hot topics in experiential marketing cover flavor interventions, coffee portraits and death predictions.
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B-to-C Events
Inside Instacart’s Creator Dinner in a Pop-up Grocery Aisle
Foodies turn to social media to discover new recipes and see what their favorite content creators are cooking up. Instacart joined the conversation with its social-forward “Cart Classics” campaign, kicking it off with an intimate dinner experience for creators and VIP guests on Aug. 6 at Chain House in L.A. The brand partnered with Taiwanese […]
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Pop-Ups
6 Dating App Events to Win Back Gen Z Users
Bumble announced that its signature rule is going away on Aug. 11. Since its founding in 2014, women have made the first move by starting the conversation with a match, but now, anyone in a match can send the first message. Bumble’s shift is a response to changing dating habits, particularly among Gen Zers, who […]
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