Marketers
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Branding/Marketing
Marketing to Clean Beauty Shoppers: Five Categories of Consumers
Executives from AI-driven predictive marketing intelligence company Sooth share their research findings on the maturation of the clean beauty category and the resulting implications for marketers and professionals seeking to connect with these consumers.
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CES 2026
CES 2026: OUTFRONT’s Head of Brand Solutions on Marketing Industry Takeaways
Outfront’s Head of Brand Solutions Brad Alperin discusses what marketers can take away from the show, how AI is integrating into marketing processes and what new tech inspired him this year.
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Marketers
How Valvoline Shifted Marketing Gears When It Became A Pure-Play Retail Brand
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation. Valvoline is a 160-year-old brand that’s still best known for its off-the-shelf car oil and machine lubrication products. But did you know the company doesn’t even own that business line anymore? Valvoline sold it in […]
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CES 2026
Tech Innovators at CES 2026: Kelly Mahoney, CMO at Ulta Beauty
Ulta Beauty CMO Kelly Mahoney discusses the brand’s massive rewards program, leveraging data for personalized customer experiences and how companies should be thinking about using AI in 2026.
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CES 2026
Tech Innovators at CES 2026: Emily Ketchen, SVP and CMO at Lenovo
Chief Marketer Content Director Kaylee Hultgren chats with Emily Ketchen, SVP & CMO of Intelligent Devices Group & International Markets at Lenovo about the brand’s massive presence at the show this year, AI innovations, introducing Gen Z consumers to its next-gen products and more.
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CES 2026
CES 2026: Oura Triples Investment in Target’s Retail Media Network
At CES 2026, Oura Ring VP of Retail discusses his growing confidence in audience targeting tools that improve marketing outcomes.
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CES 2026
CES 2026: AI Practitioners Dish on What It Takes to Exit Pilot Phase
AI in marketing has moved beyond the theoretical to real-world applications that deliver on business outcomes. Those companies that have successfully exited the AI pilot phase share certain commonalities.
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Events
Six CMOs Share Insights on Their Brands’ Experiential Marketing Strategies
Perspectives and tips from six CMOs we interviewed this past year about how they’re investing in and driving brand strategy with experiential.
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Marketers
Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers
Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.
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Branding/Marketing
CMO Strategy, AI & Brand: Top Stories of 2025
Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a creator network launch from Lowe’s to a McKinsey growth study examining the CMO-CEO disconnect.
