Digital & Technology
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Digital & Technology
6 Ways PR Pros Can Maximize ROI from SXSW
SXSW rewards intention, not over-scheduling. Success isn’t measured by how many sessions you attend, but by the relationships you build, the insights you gain and how effectively you use your time.
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Crisis Management
Inside a TikTok Outage: A Practical Playbook for PR and Social Teams
Do not overreact to a single outage, but do use this moment to pressure‑test your dependence on TikTok as a single point of failure.
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CMO Council
Five Structural Repairs for Marketing Organizations to Pass the AI Audit
AI has the power to operationalize and scale weaknesses within marketing organizations. So if marketing leaders want to plan intelligently, they’ll have to make a series of structural repairs. Here are five that separate marketing organizations that pass the AI audit from those that fail it.
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Branding/Marketing
Voice, Speed and Trust: The Modern Comms Stack for Brand Growth
Building a modern communications stack doesn’t mean adopting every new tool. But you do need to select the right ones. To do this, brand communicators need to understand three fundamentals: voice, velocity and verification.
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Crisis Management
AI Crisis Immunity: Building Three Layers for Organizations
Build a robust crisis immune system for your organization against AI-generated risks.
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Branding/Marketing
PRNEWS Unveils the Winners of the 2026 Content Marketing Awards
PRNEWS has unveiled the winners of the 2026 Content Marketing Awards, which recognize the campaigns, creators and communicators redefining what public relations can achieve through content.
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Crisis Management
PR Roundup: AI Mistakes, Bush on Substack, ANTM Resurrects Feelings
PR Roundup explores how trust and accountability are being tested across communications, from AI hallucinations landing in public-facing content to former President George W. Bush’s Substack debut and renewed backlash against Tyra Banks.
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Digital & Technology
If You’re Not Tracking These 10 PR KPIs in 2026, You’re Already Behind
Keep in mind that core KPIs typically hold steady for two to three years for year-over-year measurement, and the metrics beneath them change much more quickly as technology enables richer, faster insight.
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Crisis Management
The Moltbook Moment: A Turning Point for Communications
The recent emergence of Moltbook, an experimental AI-native platform built and operated by a small group of independent technologists, has sparked many strong emotions among communicators—a combination of deep apprehension and intense intrigue.
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Digital & Technology
AI Experimentation: How to Empower Your Team for Innovation
Communicators can unlock innovation by encouraging AI experimentation. Learn how to empower your teams, foster creative use cases and drive success.
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