Campaigns Archives - Page 3 of 11

Florastor CMO Shares Creator Challenges and An Unexpected Male Customer

Florastor just launched a skin probiotic. CMO Bindu Shah shares why the product is resonating with men, how it keeps tight guardrails on its influencers and how it’s launching a product with Lindsay Hubbard.

Shopper/Retail

Hint Water Launches Sexy Campaign To Tap Into Culture

Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution. Here’s the company’s plan to re-energize its decades-old brand.

Shopper/Retail

Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.

David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup.

Mobile

Finch’s First Brand Campaign Celebrates the Weirder Side of Self-Care

On the self-care app Finch, users care for a digital bird by completing small acts of self-care like drinking water, tidying up and performing breathing exercises. But one of the most popular pre-set goals on the app is something more basic: survive the day.

Claire’s Shifts Target to Tweens With ‘On-Trend, On-time’ Products

Shopper/Retail

Claire’s Shifts Target Market to Tweens With ‘On-Trend, On-Time’ Products

Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception through offering trendy products for tweens.

Top Women Network

Ahead of the World Cup, Hisense CMO Leans into Hosting Message, Not Just Sports

Large TV manufacturer Hisense is the FIFA World Cup Sponsor, but would prefer if shoppers stayed home and hosted a watch party on their big screens. CMO Sarah Larsen shares more in this Q&A.

Marketers

This Golf Brand’s Strategy Is to Make Inclusive Marketing Par for the Course

To make connect with new audiences, Performance Golf developed a beginner’s program, which launched in January and focuses on golf etiquette, terminology and basic techniques.

Campaigns

‘Bake It Till You Make It’: Inside Quicken’s Kid-Run Small-Business Campaign

Most financial marketing that’s aimed at small business owners has a cookie-cutter feel. But for Quicken’s latest campaign to promote its all-in-one app for managing business and personal finances, the team decided to get a little playful.