AI
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AI
How GEO Startup Evertune Found Its Way Back To Programmatic Targeting
Evertune’s new feature allows advertisers to run programmatic ad campaigns directly on the sites and pages most often cited by AI chatbots.
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AI
Jasper State of AI Report: Marketers’ Responsibilities Shift, ROI Harder to Prove
Jasper’s “The State of AI in Marketing 2026″ report details how marketers roles have shifted, where ROI is more difficult and how companies plan to invest.
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AI
IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain
The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.
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Marketers on Fire
Intuit CMO Thomas Ranese on Marrying AI + HI, Courting Younger Buyers and CMO Leadership
In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.
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AI
LiveRamp’s Q4 Earnings Defy Wall Street’s SaaS Skeptics
An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. AI may not replace Hollywood writers, electricians, nurses or many other professions. But it will replace SaaS software developers. Or so the story goes. LiveRamp, which reported its […]
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Shopper/Retail
CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing
Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and other initiatives.
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AI
When Does AI Help Vs. Hurt Marketing? This Video Ad Platform Aims To Draw The Line
Marketers claim they want control over creative production, but the moment a new AI tool hits the scene, they’re suddenly all about convenience. AI video ad platform Airpost, which launched last month, does its best to find that happy medium. Today, it announced $4.1 million in seed funding. If your company wants to give up […]
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Shopper/Retail
City Furniture Boosts Organic Search Traffic With More Product Data
City Furniture increases the information on its product detail pages by 50%, resulting in an increase in conversion rate from the shopping cart and a bump in organic traffic.
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Marketers on Fire
Marketers on Fire: Intuit CMO Talks New Platform Positioning, AI’s Role in Marketing and QuickBooks’ Latest Campaign
Intuit CMO Thomas Ranese discusses the company’s strategy for growth, its new platform positioning, the idea behind the new QuickBooks campaign and leveraging AI in marketing.
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AI
What’s Next For ChatGPT Ads: The Facts And The Theories
Advertisers are still figuring out what value ChatGPT’s ads may offer. Are LLMs the next frontier for search, or a new channel entirely?
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