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AI
Creators vs. AI: Can Keeping It Real Save the Internet?
Last week, creators took a stand in New York City with the launch of Raptive’s ‘Keep It Real’ campaign, an advocacy effort designed to raise awareness about the impact of AI on their livelihoods. ABC News anchor Linsey Davis was the surprise host of the day, opening the event by celebrating creators’ work as the “heart and soul of the internet.” Her words resonated throughout, highlighting the core message: creators — and, by extension, publishers — are the lifeblood of the web, facing challenges that deserve urgent attention.
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Supercharging Creative Strategies with AI: Top Takeaways from IAB Connected Commerce Summit
How is AI changing creative strategy? The IAB Connected Commerce Summit featured lessons about creating experiences that connect with consumers.
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How PinkNews Leveraged OpenWeb to Boost User Engagement and Data Collection
PinkNews, a leading LGBTQ+ news and entertainment platform, partnered with OpenWeb to create a safer, more engaging space for its audience. Together, they are driving deeper user engagement while building robust first-party data. Through this collaboration, PinkNews is strategically expanding its loyal user base.
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LinkedIn Live Replay: The Future of Ad Ops According to Snopes’ Justin Wohl
Digital advertising has presented challenges and opportunities for publishers looking to future-proof their businesses. In a recent LinkedIn Live event, I sat down with Justin Wohl, the Chief Revenue Officer of Snopes, to discuss the key trends and strategies shaping the future of ad ops and the ad tech stack.
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What Is the Role of AI in Mobile Measurement and Attribution?
Lou Hong, VP of Marketing at Adjust, explores how AI is transforming mobile measurement and attribution, enhancing data analysis and compliance with privacy regulations. Learn how privacy-centric models are reshaping the mobile industry. AI has already begun transforming various aspects of mobile marketing, from personalized recommendations to predictive analytics. As AI technologies evolve, their impact […]
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The Shift to Community-Driven Revenue in Digital Publishing a Q&A with Max Weiss, OpenWeb
This new era of journalism is sticky for publishers. They are currently faced with revenue loss, layoffs, and much more since tech giants are prioritizing clicks over quality content. To stay afloat, publishers continue to focus on diversifying their revenue streams. From launching e-commerce platforms to fostering vibrant online communities, they are rethinking their strategies to build stronger, more direct relationships with their audiences.
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What Should Mobile Marketers Know About the Android Privacy Sandbox Launch?
As Google’s Android Privacy Sandbox gears up for its anticipated 2025 launch, mobile marketers need to stay ahead of the curve. Remerge, a leading Demand Side Platform (DSP), is at the forefront of this transition, collaborating with Google and other ad tech partners, such as Verve, AppsFlyer, Adjust, and Singular, to ensure a seamless shift. Luckey Harpley, Staff Product Manager at Remerge, sheds light on what this means for the future of mobile marketing and how to navigate this new landscape.
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Conquering the Streaming Wars: An Advertisers’ Guide to Reaching Audiences in Fragmented Media
Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences.
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AI’s Role in Political Manipulation
In an era where technology shapes our daily lives, generative AI has emerged as a powerful force in the political landscape, and its role is both revolutionary and potentially dangerous. In this article, Søren H. Dinesen, CEO of Digiseg, explores the complex world of AI in politics, its benefits and risks, and examines why oversight and regulation are crucial for preserving democracy.
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AI Boosts Commerce Ad Revenue by 32%: Insights from mrge’s State of Commerce Advertising Report
AI is revolutionizing commerce advertising with a 32% revenue increase, according to recent data from mrge’s State of Commerce Advertising Report. We spoke with Felix Witte, General Manager and SVP Publishers & Advertisers to dive into the details.
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