Agencies
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Demand Gen
COVID-Friendly Experiential Marketing Ideas for 2021
Steal-worthy ideas for experiential marketers seeking inspiration—from road trips to home-based marketing kits to e-gifting.
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MarTech
Three Pandemic-Born Customer Experience Trends That Are Here to Stay
Three trends—contactless shopping, subscription business models and SMS messaging—warrant marketing spend in 2021.
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Demand Gen
Strategies for Brand Marketers Launching Products in the COVID-19 Era
Strategies brands have employed when launching products during the COVID-19 era.
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Data & Analytics
Data Privacy Legislation in a Biden Administration
Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.
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Agencies
How Agencies Can Help Brands Weather Crises
How agencies can help brands create stability amid the chaos of another tumultuous year.
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Acquisition
Estée Lauder Enhances Shopping Experience With Livestreaming, New Tech
Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.
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Digital
How Twitch Has Courted Non-Endemic Brands and Achieved Growth During Pandemic
Twitch has emerged a winner in a world of pandemic-fueled lockdowns. The platform has capitalized on non-gaming content, too.
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Digital
Brands on Fire: Cadillac on Virtual Product Launches, Personalization, UI
Cadillac executives discuss virtual product launches, showcasing a new user experience in such as setting and the importance of personalization and UI in marketing automobiles today.
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Acquisition
SEO Trends for Marketers in 2021
Content strategy tips to enhance your brand’s digital presence in 2021.
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Digital
Ecommerce, E-Grocery and Omnichannel: Disruptions to Retail Marketing in 2020
A look back at the biggest events and disruptions in retail marketing last year.
