Agencies
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Data Driven ROI
How Scopely’s CMO Uses Story-Driven Creative to Enhance Performance Marketing
CMO of game developer Scopely says performance marketing is about more than mathematics.
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Demand Gen
Five Ways to Support and Build Brand Communities
Five ways to build and support a collection of brand ambassadors.
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Digital
Privacy-First Marketing: Three Challenges for Brands
Three ways brands can tackle privacy-first marketing and win out in the end.
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Demand Gen
Considerations for Marketers Launching a Branded Podcast
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
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Engagement
How Grey Goose Has Leveraged its US Open Sponsorship to Connect With Consumers
Grey Goose’s sponsorship program has continued to engage consumers at the US Open over its 17-year run.
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Social
Pinterest Launches New Social Commerce Features Facilitating Shoppable Video
The platform announced it has added several features to make online shopping easier.
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Engagement
What to Expect From the FTC’s Updated Enforcement Guidelines on Influencer Marketing
Throughout the pandemic, we’ve seen relaxed enforcement of influencer regulations. Nonetheless, brands should remain vigilant.
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Digital
Privacy, Digital Advertising, Email Marketing: Use Cases for Customer Data Platforms
CDPs help marketers manage data compliance in the face of consumer privacy laws, but they have other use cases as well.
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MarTech
Five Ways to Leverage QR Codes for Touchless Experiences
Examples of brands leveraging QR codes with success.
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MarTech
How to Digitize Customer Service: Five Tips From Forrester
Tips from Forrester on how to digitize customer service.
