Agencies
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Agencies
Generate More Revenue With Sponsorship Promotions: 5 Tips
Successful sponsorships don’t rely on volume — they rely on relevance. Here’s five tips to drive revenue.
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Agencies
SAP CMO on Tackling the Super Bowl
SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.
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Agencies
Peyton Manning Plugs for Bud
Peyton Manning calls out Budweiser during his post-Super Bowl interview. A real win for the brew.
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Agencies
Chief Marketer Listline Feb. 8
Lists featured this week include Corporate Counsel Magazine and Cricket Media Gift Buyers.
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Agencies
Exclusive Discount Helps Fathead Connect With Military Families
Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.
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Agencies
Patrón Tequila, Dominant, Yet Fights Authenticity Challenge
Lee Applbaum, global CMO for Patrón Spirits, talks about how the brand fought back a authenticity challenge.
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Agencies
How to Extend the Lifecycle of Content: 5 Tips
Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.
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Agencies
Where Marketing Budget Dollars Are—And Should—Be Going in 2016
Learn the latest on where CMOs are spending their marketing budgets in a free webinar Wednesday, Feb. 10
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Agencies
Tech Startups Play Growing Role with Marketers
A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.
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Agencies
Breaking Through The Noise: 3 Steps for a Better Content Strategy
Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.
