Agencies
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Agencies
Using Data and Music To Build Brand
Associating with popular musicians can lend a brand instant credibility with its audience. Data can help decide which artist works best with your brand.
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Agencies
Superman V Batman Fight Goes Viral—With a Catch
Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.
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Agencies
Digging Into the Amazon Underground Mobile App Store
The way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer.
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Agencies
Are Millennials Worth Marketers Time?
Is it worth marketers’ time and money to invest significantly in targeting affluent Millennials today?
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Agencies
How a Brand Can Recover From Inauthenticity
Authenticity isn’t about telling people what they want to hear; it’s about being honest. But that still leaves open the bigger question: What defines inauthenticity?
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Agencies
Chief Marketer Listline March 7
Lists featured this week include Nueske’s and Peaceful Valley Farm & Garden Supplies.
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Agencies
Targeting a Constantly Moving Audience With Digital Advertising
Marketing isn’t made easier just because the digital age has created more ad platforms. In fact, all of these opportunities make marketing more complicated.
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Agencies
Improve Your Customer Journey With Anonymous User Data
True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.
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Agencies
Ways Mobile Technology Can Differentiate Your Rewards Program
bile technology has transformed reward programs from sluggish endeavors into powerful tools that can help businesses enhance marketing & increase sales.
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Agencies
Billboards Tap Mobiles to Track Behavior
That billboard you just motored by may be doing more than just informing you—Clear Channel is tapping into mobiles to track behavior as people pass by.
