Agencies
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Agencies
The Most Intriguing 2016 Marketing Campaigns
These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.
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Agencies
Oversimplifying the Paradox of Choice
If we look at the most recent research in psychology, the paradox of choice isn’t an absolute. Research has actually shown that the context of an assortment plays a larger role than the total number of options
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Agencies
5 Ways to Set Goals and Measure Social Media Marketing
With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.
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Agencies
Messaging vs. Storytelling: The Evolution of Brand Communication
Brands like Always are seeing that storytelling is the best way to engage consumers. Here’s why.
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Agencies
Five Considerations on the Health & Wellness Shopper Journey
“Credentialed” health and wellness influencers are effective in seeding brands along the health & wellness shopper journey.
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Agencies
Bloopers, Bombs and Downright Dumb Marketing from 2016
Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017.
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Agencies
How to Defend Higher Digital Ad Budgets in 2017
If you’re planning to increase digital ad spending in 2017, you’ll be under pressure to prove its effectiveness and impact. Here’s 3 tips to help.
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Agencies
A CMO’s Guide to Hiring Freelance Writers
Here are some tips for working well with freelancers to get marketing content that will engage your readers.
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Agencies
How to Streamline the Application Process and Increase Conversion
Delivering a simple, smooth and safe application process for consumers can be challenging. It’s important to able to do so without incurring additional risk or compromising security.
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Agencies
The Life of Carnival Cruise Lines CMO Kathy Mayor
CMO.com talks with CMO Kathy Mayor about Carnival’s target, digital marketing successes, partnerships, marketing priorities and lots of other stuff.
