Agencies
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Agencies
Winning Webinars in 2017—Tips and Tech You Need to Know
Webinars are undeniably one of the top lead gen tactics for many B2B marketers. How can you use the evolving technology of webinars to drive pipeline growth?
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Agencies
4 Ways Social Positions Brands as Destinations for Millennials
Maintaining an active social media presence is a key component in increasing brand awareness and attracting Millennials: Nearly 90% of Millennials are on social networks, 63% stay updated on branded social accounts, and 46% rely on social media information when making a purchase.
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Agencies
5 Biggest Digital Marketing Trends to Watch for in 2017
Today, marketers are competing for less attention on an endless number of platforms—here’s 5 digital marketing trends to watch in 2017.
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Agencies
2017 Influencer Marketing Changes to Be Aware Of
To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.
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Agencies
There’s Room for Improvement in B2B Retention: Survey
Only 61% of B2B marketers are satisfied with their current customer retention marketing efforts, according to a new research report.
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Agencies
Jockey, With No Budget, Finds Success in Content Marketing
Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.
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Agencies
3 Ways Digital Deepens Customer Relationships
Three ways brands can use digital communication to deepen customer relationships, build brand advocates and reach new audiences.
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Agencies
Hasbro Takes Votes for Monopoly Game Tokens
The Monopoly Token Madness Vote lets fans choose all eight tokens for the new Monopoly game that debuts in August.
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Agencies
Chicken of the Sea’s Christie Fleming on Why it Chose Walmart
Christie Fleming, SVP marketing, Chicken of the Sea, on why the brand chose Walmart as a strategic retail partner when it launched its salmon initiative.
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Agencies
Health Experts Call for Alcohol Ad Ban in the UK
Alcohol marketers are not following voluntary codes of conduct, prompting public health experts to call for a ban on alcohol advertising in the UK.
