Agencies Archives - Page 204 of 1933

Brands that Scored a Super Bowl Social Touchdown

Social listening played a huge role in brands understanding how their Super Bowl spots played with viewers. Here’s a look at the brands that scored.

Agencies

Marketers are Hiring, But Recruiting Challenges Persist

Marketing and ad execs plan to do some hiring this year, however the open positions will be specialities like web design and content marketing.

Agencies

Marketers’ Most Wanted: Teachers

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.

Agencies

Three B2B Marketing Trends to Watch

The top B2B marketing trends for 2017 reflect much of what B2C marketers are experiencing: B2B buyers deserve the same individual, humanized attention consumers desire from retailer or CPG brand.

Agencies

The Whys Behind Abstract Neon La Croix Cans and Other Iconic Packaging Designs

Here’s a look at how eight of the most iconic product packaging lining store shelves came to be.

Agencies

Influencer Marketing Must Focus on Customer Needs: Report

Influencer marketing offers much opportunity for brands willing to invest time and resources and place customer experience at the forefront of their marketing strategies, according to a new report.

Agencies

Three Ways to Put Humanity Back into Digital Marketing

As you strive to reach audiences by humanizing marketing in mind—in an increasingly digital, unfeeling industry—here are 3 ideas to put the customer first.

Agencies

Strategies for More Effective Lead Scoring

It’s important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.